During my time working with Peter Mayer Advertising, I rebuilt the agency website. The site served many purposes: introducing the agency to potential clients, showcasing work, and acting as a grounds for inbound marketing campaigns. I built the site in WordPress, using a custom theme and site-specific plugins for all functionality.
- UX Design
- Web Development
For an agency site, highlighting previous work is a crucial component. Featured work on this WordPress site is a custom post type with new taxonomies for industry and services. On the Work page, items are filterable by the most common industries. Individual pieces of work have a dedicated overview area providing an introduction, important project statistics, the applicable industry, and detailing all campaign services.
Insights & Employee Expertise
In addition to sharing work, the agency wanted to showcase employee expertise. The Insights section allows any employee to publish expert content. Within a post, there are many ways to highlight current marketing initiatives, such as featured callouts within the article. A customizable call to action lives at the bottom of each post. While it defaults to a generic newsletter signup, it can be customized per post.
The agency wanted to showcase its unique culture and history throughout the site. To achieve this I added cultural information to the careers page, and also created a custom page highlighting the agency’s past that features a video honoring Pete himself.
The site is mobile optimized, and takes performance seriously. That meant minimizing animations unless they added impact, and cutting some content for the ideal mobile experience.