Working with Peter Mayer Advertising, I developed a new site for HRI Properties. The site serves to unite their different verticals under one roof, utilizing their new, cohesive branding and messaging. It is a standard WordPress site with a custom theme & plugins, but the very intentional animation and impressive design really helps this site stand out.
While the new site unites their different lines of business, each area still needed a dedicated landing page to showcase properties, news, and their story. Properties are a dedicated custom post type (CPT), allowing them to be easily featured throughout the site.
The portfolio further showcases individual properties. Properties display the basic details, depending on the property type (lodging or residential), and then link off-site to the property site itself.
Showcasing successful projects (both historic and ongoing) was another request for this site. Current projects and case studies each received a dedicated CPT. They share a similar, customized drag-and-drop backend for adding flexible content, based on the needs of each individual study.
The site also works to highlight HRI as a whole company, covering the history and mission of the company in the about section. This section also includes pages dedicated to partnerships, awards, and the leadership team.
Throughout the site, we did our best to consider every little detail of the entire user experience. The animations needed to add value rather than take away from performance and accessibility. The site itself meets AA level accessibility requirements, another requirement for the project.