For this ad (built with Peter Mayer Advertising), the client requested something that would really showcase all the experiences Asheville has to offer. We opted for an ad showcasing interactive Google Street View panoramas of many popular destinations.
Once the viewer expanded the ad, they were presented with some of the most popular types of activities, and encouraged to select one. From there, it automatically loaded the first destination panorama. Viewers could explore the first panorama, select a different destination in the same category, or change to a new category altogether. In total, there were 12 different destinations to explore, with a ‘Keep Exploring’ call to action always present to encourage viewers to visit the Asheville website.