Cardinal House Accounting

Cardinal House, a small accounting services company in Baton Rouge, came to me wanting to establish an online presence for the first time. They had a simple site in mind, and wanted to stay away from stock photography. For the first phase of their website, I created a sleek, typography-focused WordPress theme to showcase their services. I also worked with them on some SEO basics, with a focus on local SEO and appropriate schema.


  • Finance
  • Services


February 2017


  • SEO
  • UI Design
  • UX Design
  • Web Development
  • WordPress

Research & Planning

This website is simple in terms of functionality, so I used some basic wireframes to establish a content hierarchy and basic user flow. The goal of the website is to get more leads. I opted to highlight the content on the homepage, and focus on driving traffic to the contact page. Below, you can see the homepage and contact page wireframes.

Branding & Site Styles

I used the existing Cardinal House business card design to establish a style guide for the site and other branded elements. I chose typefaces and color schemes based on that design, and created custom icons to reflect that style and add cohesion to the site.

Conversion Optimization

The prominent Call To Action featured near the bottom of every page helps drive traffic to the contact form, fulfilling the goal of the site. This streamlined widget mimics their business card design. Ultimately, it’s a simple design but highly effective, and the Cardinal House team has gotten many new leads & clients from their website.